The Ultimate QA Efficiency & Training Tool

Your Work
Deserves Better.

The smartest, most honest set of eyes and ears you can run your work through before it goes out the door.

What Proof Is

An AI Creative Director
That Never Sleeps

Proof is an AI-powered creative quality control tool. It analyzes visual and audio media — photos, videos, drone footage, portraits, and more — and provides actionable feedback to elevate the quality of the final product. It's not an editing tool. It's not a generator. It watches your video, listens to your audio, looks at your photos, and tells you exactly what needs to be better and how to make it better.

The Philosophy

Why “Don't Suck”?

The bar in media production — especially in real estate — is shockingly low. Bad audio, poorly lit photos, inconsistent color, flat storytelling, rooms mislabeled, music drowning out voiceover. Most of it sucks, and most people don't even realize it because nobody's checking.

“Don't Suck” isn't a joke — it's the operating standard. Every piece of media that runs through Proof gets held to real, measurable, professional standards. If it passes, it doesn't suck. If it doesn't pass, you know exactly why and exactly how to fix it.

What Proof Does

Six Tools. One Standard.

Photo QA

Automated quality checks for resolution, sharpness, exposure, noise, and more. AI-powered room detection sorts and classifies every photo.

Video QA

10+ automated checks for resolution, codec, bitrate, audio levels, and technical specs. Catch issues before they reach the client.

Auto Sort

AI-powered room detection automatically sorts and renames your photos by room type. Albums are ready for delivery in the order clients expect.

Timeline X

AI-powered timeline assembly with music beat detection, 3-act story structure, and export to DaVinci Resolve, Final Cut Pro, and Premiere.

Director X

Get a Director Score 0–100 for your videos with category breakdowns for composition, movement, lighting, and storytelling.

Consultation X

Practice client consultations with AI-simulated clients. Phone, text, and email modes with real-time scoring and feedback.

Built for Real Estate

Quality Assurance Built for
Real Estate Content

Proof is designed specifically for real estate photography and videography workflows. Every feature — from room detection categories to delivery order standards — is tailored to the unique needs of real estate content production.

Before Proof, quality checks were manual and time-consuming. Files were sorted by hand. Mistakes happened. Now, with automated QA and intelligent sorting, we deliver faster without sacrificing quality.

Ready to Stop Sucking?

Run your work through Proof. See what passes, what doesn't, and exactly how to fix it.